huf worldwide / blog

HUF LOOKBOOK // SPRING 2012 – DELIVERY ONE APPAREL

huf worldwide — Tue, 21 Feb 2012 22:00:30 +0000

HUF LOOKBOOK Spring 2012 – Delivery One Apparel | Shot in Los Angeles by photographer Alana Paterson, styled by Mila Franovic. Featuring the first delivery of our HUF Spring 2012 Apparel Collection, now available at the HUF online store.

HUF SPRING 2012 COLLECTION // DELIVERY ONE APPAREL

huf worldwide — Sat, 18 Feb 2012 01:49:24 +0000

HUF Spring 2012 Collection – The first delivery of our HUF Spring 2012 Apparel Collection is now available at our online store. Click here for more details.

CLINT PETERSON // EXTENDED PLAY

huf worldwide — Tue, 14 Feb 2012 02:03:00 +0000

Here’s HUF homie Clint Peterson shredding in and around Los Angeles in this new Extended Play clip by Stereo Skateboards.

HYPEBEAST TV // HUF x Haroshi x DLX Collaboration: Interview w/ Haroshi

huf worldwide — Thu, 09 Feb 2012 00:08:38 +0000

Having first taken time out to speak with HUF-founder Keith Hufnagel regarding the recent HUF x Haroshi x DLX collaboration, HBTV now highlights the progression of the project from the perspective of famed artist, Haroshi. From beginning to end, Haroshi discusses the initial approach from Hufnagel regarding the project, the development of the three-part collaboration, and the process of actualizing each piece. The artist discusses the intense thought and brainstorming that went into every piece, as well as the logic for choosing to work with DLX boards. A project that began from mutual respect for each parties’ respective body of work, art and specialty, the retrospective glimpse at each member’s contribution is a testament to the impressive end result. Also seen throughout the video are rare shots taken by Brandon Shigeta in Haroshi’s Japanese studios which paint a vivid picture of his process.
Director: Willie T

HUF ONLINE EXCLUSIVE // WOOL HAT PACK

huf worldwide — Wed, 08 Feb 2012 00:38:05 +0000

Here’s a look at our online exclusive HUF Wool Hat Pack. This drop consists of the HUF Earflap Volley, a 5-panel earflap volley comprised of 100% Italian wool, featuring a diamond cotton quilted interior and offered in Herringbone Tweed or Wool Plaid, as well as the HUF Wool Plaid Snapback, a 5-panel snapback comprised of 100% Italian wool, featuring a suede brim and offered in three plaid colorways. Limited edition, available now exclusively through our HUF online store.

HYPEBEAST TV // HUF x Haroshi x DLX Collaboration: Interview w/ Keith Hufnagel

huf worldwide — Fri, 03 Feb 2012 20:25:01 +0000

Following the success of the recent HUF x Haroshi x DLX Collaboration, HBTV sat down with HUF-founder Keith Hufnagel to explore a range of inspirations that initially sparked the three-part collaborative. Rooted in a mutual respect for each other’s respective art form, lifestyle and passion, Haroshi constructed each of the innovative and original wood art pieces based on a specific individual or element as they related to the project. Expressing his admiration towards Haroshi, Hufnagel sheds light on the progression and hard work of every individual that played a role in seeing the one-of-a-kind collaborative to fruition. Stay tuned for Hypebeast’s second interview with Haroshi, coming soon.
Director: Willie T

HUF QUALITY FOOTWEAR // SPRING 2012 – DELIVERY ONE

huf worldwide — Thu, 02 Feb 2012 23:43:18 +0000

HUF Spring 2012 Footwear Collection | Here’s a look at the first delivery of our HUF Spring 2012 Footwear Collection. This delivery introduces the HUF 1984 model, a new cupsole featuring a gel cushion insert in the heel, the HUF 1 Vulc which places the HUF 1 model atop a vulcanized sole, the HUF Mateo, a new vulcanized low-top featuring elastic tongue straps for support, and the HUF Clarence, a new vulcanized mid-top for HUF. Now available at our HUF online store.

BRAD CROMER // LEMONADE!

huf worldwide — Thu, 02 Feb 2012 21:57:33 +0000

Check out HUF team rider Brad Cromer in Lemonade!, a new skate film by Brandon Kuzma filmed on a cross country skate trip from South Florida to San Francisco.

VAL SURF // GOOD LUCK

huf worldwide — Thu, 02 Feb 2012 21:31:18 +0000

Check out Val Surf’s newest skate video Good Luck, a film by Derek Heydle and co-sponsored by HUF, featuring Lamare Hemmings, Cyril Jackson, Lalo Trejo, Graham Harrington, Val Arkenstone, Casey Morrissey, Tislam Smith, Tony Karr and Stevie Perez. Watch below or click here to check it out on valsurf.com.

HUF SIGHTINGS // SHAY MARIA

huf worldwide — Thu, 02 Feb 2012 21:26:47 +0000

Check out model, dancer, and actress Shay Maria sporting a pair of HUF Huppers. To see more of Shay Maria, visit her site here. Photos by Danny Steezy.

HAROSHI // ABERRICAN ME

huf worldwide — Wed, 01 Feb 2012 23:53:30 +0000

In the latest Aberrican Me by The Berrics, Haroshi offers some insight into the inspiration for his wooden sculptures he created for the new HUF x Haroshi x DLX Collaboration. Check it out!

HUF AT S.L.A.T.E./MAGIC LAS VEGAS

huf worldwide — Wed, 01 Feb 2012 20:11:13 +0000

We will be showcasing our HUF Fall 2012 apparel and footwear collection at S.L.A.T.E / MAGIC, February 13-15, which will be held at the Mandalay Bay Convention Center, 3950 Las Vegas Boulevard South, Las Vegas, NV 89119. To schedule an appointment with one of our sales reps, please contact Keith Murray at sweets@hufworldwide.com or Scott Mackey at scott@hufworldwide.com. See you there!

JOHAN STUCKEY & NATE BROUSSARD // TRAJECTORY

huf worldwide — Thu, 26 Jan 2012 20:42:45 +0000

Check out HUF team riders Johan Stuckey and Nate Broussard in the latest Trajectory for Roger Skateboards on The Berrics.

BRAD CROMER // OFF THE GRID

huf worldwide — Wed, 25 Jan 2012 20:25:40 +0000

Check out HUF team rider Brad Cromer in the latest Off the Grid by The Berrics!

HUF x Haroshi x DLX // Behind-the-Scenes w/ Highsnobiety

huf worldwide — Tue, 24 Jan 2012 19:29:20 +0000

Highsnobiety takes a behind-the-scenes look at the sculpture artwork created by Haroshi for the HUF x Haroshi x DLX Collaboration. Official translation by Giovanni Reda. Check it out!