HUF

Following the success of the recent HUF x Haroshi x DLX Collaboration, HBTV sat down with HUF-founder Keith Hufnagel to explore a range of inspirations that initially sparked the three-part collaborative. Rooted in a mutual respect for each other’s respective art form, lifestyle and passion, Haroshi constructed each of the innovative and original wood art pieces based on a specific individual or element as they related to the project. Expressing his admiration towards Haroshi, Hufnagel sheds light on the progression and hard work of every individual that played a role in seeing the one-of-a-kind collaborative to fruition. Stay tuned for Hypebeast’s second interview with Haroshi, coming soon.
Director: Willie T

HUF Spring 2012 Footwear Collection | Here’s a look at the first delivery of our HUF Spring 2012 Footwear Collection. This delivery introduces the HUF 1984 model, a new cupsole featuring a gel cushion insert in the heel, the HUF 1 Vulc which places the HUF 1 model atop a vulcanized sole, the HUF Mateo, a new vulcanized low-top featuring elastic tongue straps for support, and the HUF Clarence, a new vulcanized mid-top for HUF. Now available at our HUF online store.

Check out HUF team rider Brad Cromer in Lemonade!, a new skate film by Brandon Kuzma filmed on a cross country skate trip from South Florida to San Francisco.

Check out Val Surf’s newest skate video Good Luck, a film by Derek Heydle and co-sponsored by HUF, featuring Lamare Hemmings, Cyril Jackson, Lalo Trejo, Graham Harrington, Val Arkenstone, Casey Morrissey, Tislam Smith, Tony Karr and Stevie Perez. Watch below or click here to check it out on valsurf.com.

Check out model, dancer, and actress Shay Maria sporting a pair of HUF Huppers. To see more of Shay Maria, visit her site here. Photos by Danny Steezy.