HUF X BUDWEISER // NOW AVAILABLE
This Bud’s For You. HUF partners with Budweiser to bring you a collaborative collection celebrating the brewery’s legacy as America’s “King Of Beers.
Shop the collaboration.
HUF X BUDWEISER LAUNCH PARTY
HUF x Budweiser coming this Thursday 11.15.18 🍻 Come party with us Saturday 11.17.18 at the El Ray Theatre with performances by Reese Laflare and @fatmankey and catch the premiere of the ‘HUF 002’ skate vid. RSVP HERE.
View the HUF x Budweiser Lookbook.
HUF WELCOMES SALOMON CARDENAS TO THE TEAM
HUF is proud to welcome Salomon Cardenas to the team.
Originally from Florida and currently based in Los Angeles, Salomon has long been affiliated with the HUF crew, most recently joining the team on its travels through Europe and Japan.
“We’re psyched for Salomon to join the crew,” said Keith Hufnagel. “He’s a positive guy that will help balance out a team full of dirtbags.”
Stay tuned for his full part in the upcoming ‘HUF 002’ video. Releasing very soon.
HUF x REAL SKATEBOARDS // 25 YEARS OF FALLING DOWN
To Celebrate the launch of the HUF x Real Skateboards collection and Keith Hufnagel’s 25-year career as a professional REAL team rider since 1993, HUF held a photo show with photos by Gabe Morford and a hydrant high ollie contest at 1700Naud in Los Angeles.
Check out the photo recap below.
Christian Maalouf was the winner of the Hydrant High Ollie contest.
Photos by: Nevyn Matthews
HUF X REAL SKATEBOARDS // NOW AVAILABLE
HUF and REAL Skateboards are proud to present ’25 Years of Falling Down’, a collaborative apparel collection celebrating Keith Hufnagel’s 25-year career of makes and slams as professional REAL team rider since 1993. Taking inspiration from 90s-era skate culture, the capsule reinterprets REAL’s iconic “Oval” and “Hydrant” logos across a range of outerwear, fleece, tees, hats, socks, and stickers. VHS cover art and freeze-frame visuals from REAL’s 1997 cult-classic Non Fiction video adorn long and short sleeve tees, while special-edition photo tees (shot by Gabe Morford) showcase Keith from memorable REAL ads over the years.
Shop the full collaborative apparel collection here.
HUF X REAL SKATEBOARDS
HUF and REAL Skateboards are proud to present ’25 Years of Falling Down’, a collaborative apparel collection celebrating Keith Hufnagel’s enduring career of makes and bails as professional REAL team rider since 1993.
In honor of the release, HUF will host a photo show chronicling Keith’s 25-years with REAL at 1700 Naud Gallery in Los Angeles on November 1st.
HUF IN SF
HUF in SF. Dick Rizzo, Justin Drysen, Matt Gottwig and the SF homies spend a week rolling through the city by the Bay. Featuring the Holiday 18 collection.
HUF HOLIDAY ’18 COLLECTION // NOW AVAILABLE
For The Holiday 2018 Collection, HUF ventures back to the city of San Francisco—home to the original HUF boutique in SF’s Tenderloin District—as homage to the brand’s Bay Area roots. From the less traveled back allies of Mission District and Chinatown to the world famous Golden Gate Bridge, HUF rolls through the SF streets to showcase its latest winter wear.
Shop the entire Holiday ’18 Collection here.
HUF X KEEP A BREAST // PUSHING FOR PINK
In honor of Breast Cancer Prevention Month 2018, HUF and The Keep A Breast Foundation present an exclusive capsule consisting of two tees promoting breast cancer awareness.
For the seventh consecutive year, HUF is proud to contribute 100% of the proceeds from each pink-inspired HUF x Keep A Breast tee purchased through October to The Keep A Breast Foundation.
For more information, and to learn how to help eradicate breast cancer for future generations, visit: keep-a-breast.org
Shop the tees here.
About Pushing for Pink:
Pushing For Pink is an annual skateboarding event founded by Gary Rogers and Mathew Matthews in an attempt to nurture the growth of breast cancer awareness and prevention. Our mission is to remind people that they are not alone.Our goal is to wash away the feelings of separation and loneliness that come with watching someone you love battle cancer. Our method is to dedicate one day each year to peacefully bring people together in celebration of loved ones who have won, lost or currently battle breast cancer.
Pushing for Pink event details available at: pushingforpink.com
San Fransisco:
Denver:
Los Angeles:
HUF WELCOMES JUSTIN DRYSEN TO THE TEAM
HUF is proud to officially welcome Justin Drysen to the team. “Justin’s one of those rare examples in skateboarding, way ahead of his years,” said Keith Hufnagel. “He skates super fast, is always improvising with quick feet, and somehow does it all with style and control—that’s exactly what HUF’s all about.” Stay tuned for his full part in the forthcoming ‘HUF 002’ video releasing soon.
Visit Justin’s team page.
THE DOLORES COLLECTION
This Fall, HUF is pleased to announce the launch of its Dolores Collection, a new apparel capsule of women’s clothing. Named after Dolores Park in San Francisco, the dynamic collection is a nod to the brand’s roots where the first-ever HUF Boutique carried men’s and women’s garments, skate goods and collectible sneakers.
Integrating seamlessly with the clean and classic aesthetics upon which the brand is built, the Dolores line translates staple pieces from HUF’s Tokyo-inspired Fall 2018 Collection into comfortable, contemporary women’s clothing silhouettes.
The Dolores collection is available exclusively at HUF flagship stores HUF Los Angeles, HUF NYC, and HUF Japan.
HUF X STORY X PEANUTS GLOBAL ARTIST COLLECTIVE
Coming off the heels of the HUF x Peanuts drop and in conjunction with the New York concept store STORY and the Peanuts Global Artist Collective, HUF presents a series of limited-edition skate decks featuring artwork by Charles Schultz that has been reinterpreted by seven select Peanuts Collective artists.
The artists – AVAF, FriendsWithYou, Kenny Scharf, André Saraiva, Nina Chanel Abney, Rob Pruitt, and Tomokazu Matsuyama – offer their own creative take on Schultz’s iconic art and characters, giving each deck an original and contemporary twist on the Peanuts gang.
AVAF works in a vast array of media, including painting, drawing, installations, video, sculpture, neons, wallpaper, decals, and often confronts gender, politics, and embedded cultural codes through pop imagery and neon colors. The duo brings a passionate collaborative spirit to every aspect of their work—from conceiving projects in tandem, to employing an extensive range of references and materials, to executing large-scale installations with expert, animated, diversely talented teams.
FriendsWithYou is the fine art collaborative of Samuel Borkson and Arturo Sandoval III, working collectively since 2002 with the sole purpose of spreading the positive message of Magic Luck, and Friendship™. Known for immersive installations and interactive artworks, FriendsWithYou invites viewers of their work to reconnect with and reinterpret their lives through communal experiences.
Kenny Scharf is an American painter and installation artist, born in 1958 and currently living and working in Los Angeles. He is associated with the Lowbrow movement, and best known for his visually dynamic work inspired by comic books and pop culture.
Graffiti was the first way André Saraiva made his mark on the world. He was born in Sweden, and grew up on the outskirts of Paris tagging his name on the neighborhood’s walls as an urgent declaration of his existence. His works have been shown in museums and contemporary art galleries around the world, with a monumental wall of tiles installed in Lisbon in 2016.
Combining representation and abstraction, Nina Chanel Abney’s paintings capture the frenetic pace of contemporary culture. Broaching subjects as diverse as race, celebrity, religion, politics, sex, and art history, her works eschew linear storytelling in lieu of disjointed narratives.
Rob Pruitt is an American post-conceptual artist born in 1964 in Washington, D.C. Working primarily in painting, installation, and sculpture, he does not have a single style or medium. He considers his work to be intensely personal and biographical. He is perhaps best known for his ongoing series of Pandas as well as Gradient Paintings.
Tomokazu Matsuyama was born in Japan in 1976 and currently lives and works in Brooklyn, NY. Matsuyama’s work responds to his own bi-cultural experience of growing up between Japan and America by bringing together aspects of both Eastern and Western aesthetic systems.
