YEAR OF THE OX COLLECTION PREVIEW

Following up on 2020’s Year Of The Rat and continuing to pay homage to Chinese New Year, HUF kicks off 2021 with the Year Of The Ox capsule. Pulling inspiration from Eastern tales and short poems of Zen enlightenment, the Ox is one of the earliest symbols for meditation and enlightenment. With a fortune of a “better year on the horizon”, the Year Of The Ox capsule is fueled by a mission to return to society to with wisdom and compassion. 

The range consists of fleece, t-shirts and a sock – featuring dreamy watercolor and picturesque hand drawings. Collection will be available in-store and online January 14th, 2021.

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HUF x PLAYBOY LOOKBOOK

Everything you need on your pursuit of pleasure. The HUF x Playboy collection celebrates the Playboy legacy and taboo-breaking ethos across a range of jackets, fleece, wovens and tees, including a limited Varsity Jacket and Locket Necklace that is exclusively available at HUF stores and HUF online.

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HUF FOREVER GALLERY EXHIBITION

A SPECIAL EXHIBITION PAYING TRIBUTE TO KEITH HUFNAGEL

Photos by Gabe Morford, Sammy Gluckman, Giovanni Reda, Aaron Meza, Tobin Yelland, Mike Blabac, Dennis McGrath, Ken Goto, Atiba Jefferson, Lance Dawes, Grant Brittain, Miki Vukovich, Ben Colen, Greg Hunt, Ari Marcopoulos, Mike O’Meally, Theo Hand, Sue Kwon, Mike Ballard, Joe Brook, Dave Schubert and Pete Thompson. Video by RB Umali.

WHERE: HVW8 Gallery, 661 N Spaulding Ave, Los Angeles, CA 90036

WHEN: October 31st – November 8th, 1pm – 6pm daily

Photos by: Morgan Rindengan

#HUFforever

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MEMORY SCREEN // KEITH HUFNAGEL

Our friends at Free Skate Mag and Memory Screen put together this amazing Keith tribute edit. Give it a watch. It’s a good one.

From Free: “We worked together with Sneep earlier this year on this edit. It was part of a wider project that never really came together… In light of Keith Hufnagel’s passing last week we felt that we shouldn’t be keeping this to ourselves any longer. Keith Hufnagel forever.”

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REST IN PEACE KEITH HUFNAGEL

We are absolutely heartbroken to deliver the news that HUF founder Keith Hufnagel has passed away. Keith battled brain cancer for the past 2.5 years. And though he beat the odds and fought back much longer than his diagnosis permitted, he ultimately and unfortunately lost the fight. 

Keith was not only the ‘HUF’nagel in HUF. He was the heart and soul of this brand. He built and brought together a community of people like no one else could.

Keith paved the way for all of us – as a respected professional skateboarder, shop owner, brand founder, footwear and apparel designer, creative director, and industry leader. He showed us how to do it, and how do it right.

Keith loved skateboarding and the culture around it. He did things his way and did them for the right reasons. He inspired so many of us across the globe. 

But above anything else, Keith loved and supported the people around him. He would do anything for his friends, family and children. He passionately wanted to see others succeed. And we all loved him for it.

Keith’s legacy will continue to live on at HUF. Today, tomorrow and forever. 

Rest in peace, Keith.

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