HUF X DAY N NIGHT | RECAP

HUF X Day N Night Fest joined forces and brought the entire dirtbag crew to Anaheim for a three day music festival centered around some of the biggest names in hip-hop. Crowds piled in for what would be an energy packed weekend featuring sets by hard hitting favorites Kendrick Lamar, Travis Scott, YG, Lil Uzi Vert, Post Malone, and Chance The Rapper – among others. 

Travis Scott | Photo By: Dakota Mullins
Lil’ Uzi Vert | Photo By: Dakota Mullins
Post Malone | By: Dakota Mullins

Gathering around the HUF wall installation – endless festival goers snapped photos around HUF ambassador Remio’s bold artwork. 

 

HUF’s presence among the masses was known thanks to HUF hype men Josh and Henry from HUF LA. All exclusive Day N Night merch available at the HUF pop up booth was sold out by the end of the first day. With a Megaphone in one hand and free PlantLife socks in the other, the HUF crew tamed the crowds handing out over 3,000 pairs of socks during the course of the weekend.

 

DJ Osh Kosh | Photo By: Dakota Mullins

Melodic sets by Khalid, SZA, & Russ offered breaks throughout the day while SZA wore the Type 1 Twill Jacket in Light Blue during the beginning of her performance.  MadeinTYO was spotted at the main stage donning a self made tank version of our L/S ASA Tee.

 

Khalid | Photo By: Dakota Mullins

Russ | Photo By: Dakota Mullins
MadeinTYO Activated | Photo By: Dakota Mullins

The HUF gifting suite was tucked away backstage catering specifically to performing artists and their crew. HUF signature green bags were filled with pieces from current collections/collaborations including: Fall 17′, Ambush Pack, HUF X United Arrows & Sons, and PlantLife Premium

 

Matt Ox | Photo By: Dakota Mullins
Chance The Rapper | Photo By: Dakota Mullins

Offering hot towel service, straight razor shaves, and the classic fade/line up – Sergio from The Lodge Barber Co, stayed busy and had everyone walking away with a fresh cut. Black and white was the theme and the leather sofas that rounded out the suite, were finished with our Burgundy velveteen Wild Cock pillows; making the space extra lush. 

 

Matt Ox | Photo By: Dakota Mullins

As the day faded into night, the energy at the booth and on stage turned up a few notches. Crowds grew and gathered closer together as the headliners got ready to go on.  The vibe at the HUF suite got loose and the couches filled with people looking for a place to chill.

 

 

The Sunday wind down put the entire weekend into perspective. The HUF team jumped into Day N Night feet first and we came out with memories, a few new names on our playlists, and a headache. 

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IN CELEBRATION OF DYLAN’S BIRTHDAY

HUF is honored to commemorate the life and legacy of the late Dylan Rieder with the release of the Dylan Driver, a signature loafer available this Friday, May 26th, in celebration of Dylan’s birthday.

Developed under Dylan’s close direction before his untimely passing in October, the Dylan Driver is a true testament to Dylan’s unique and inimitable style and sophistication. Handcrafted in the United States, the upper is composed of only the finest Italian full-grain tumbled leather, and features a luxurious lambskin interior lining and footbed. The silhouette sits atop a soft and supportive EVA midsole with a grippy rubber Vibram outsole, and is accented by debossed HUF branding on the upper as well as Dylan’s insignia in gold foil on the insole.

Limited to 60 pairs worldwide, the Dylan Driver will be available exclusively at HUF’s flagship and online stores. A portion of all proceeds will be donated to the Rieder family.

You can also join us in helping to find a cure for leukemia by donating to the City of Hope Treatment Center

 

 

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HUF SUNGLASSES // AVAILABLE NOW!

HUF SUNGLASSES – Huf is proud to announce the release of 2 brand new styles of Sunglasses just in time for summer. Introducing the Hopper and the Crosby both handcrafted and hand polished with acetate frames. Custom wire core with engraved logo design. 5 barrel hinge with signature logo front pin. 4 base CR39 lenses with anti-reflective treatment and of course 100% UV protection.

The HUF Sunglasses are now available at our HUF online store, HUF Los Angeles, HUF New York, and our HUF Japan stores.

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IT’S 420 SOMEWHERE!

IT’S 420 SOMEWHERE! — HUF celebrates this 4/20 by releasing a new Plantlife Collection. The Collection features the simple, yet now-iconic leaf motif subtly applied to an array of product including a Coaches Jacket, Long Sleeve Tee, Snapback Hat, all-over printed Curved Brim Hat, “smoke washed” Hoodie and Tee, and of course, Socks.

Also dont forget about all our other iconic HUF Plantlife items now available.

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HUF X 420 COLLABORATION // AVAILABLE NOW!

HUF X 420 COLLABORATION — HUF celebrates this 4/20 by releasing a new Plantlife collection. The collection features the simple, yet now-iconic leaf motif subtly applied to an array of product including a Coaches Jacket, Long Sleeve Tee, Snapback Hat, all-over printed Curved Brim Hats, “smoke washed” Hoodie and Tee, and of course, Socks.

The HUF X 420 Collection is available now at our HUF Online Store, HUF Los Angeles, HUF NYC and HUF JAPAN.

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