During his recent trip to LA, Haroshi made the Modernica woodshop his second home while he refinished the HUF Los Angeles middle finger sculpture. Haroshi sat down for a brief interview with Modernica to talk about his first trip to LA, inspiration behind his work, and the road to his success.
Check out Haroshi’s newly refurbished sculpture at HUF Los Angeles 451 N Fairfax Ave, Los Angeles, CA 90036
Special thanks to Modernica for letting us use their space for this project.
HUF is honored to announce its continued partnership with professional surfer and brand ambassador Craig Anderson.
Craig was first introduced to the HUF team in 2014 by way of a highly esteemed video from Kai Neville, which featured appearances by close friends and fellow HUF team riders, Austyn Gillette and the late Dylan Rieder. Craig’s effortless style, charismatic nonchalance, and progressive approach epitomize HUF’s culturally disruptive brand ethos, establishing Craig as one of the most influential freesurfers of today.
“Craig consistently pushes boundaries with raw power and a timeless style, both on and off the board,” said HUF-founder Keith Hufnagel. “That’s exactly what HUF is all about, and that’s exactly what we look for in choosing who we want to represent our brand.”
Originally from South Africa, and currently residing in Australia, Craig has graced the cover of every major surf publication throughout the world, and has been featured in numerous, innovative surf films such as Slow Dance, Cluster, and Welcome Elsewhere.
Having worked together on various projects in the past, HUF and Craig are excited to unveil forthcoming prospects in the works. Stay tuned.