HUF X FELT // NOW AVAILABLE

“Life Isn’t So Bad.” HUF proudly partners with New York City-based streetwear brand FELT (For Every Living Thing) on a collaborative collection celebrating NYC’s renowned neighborhood staple, the corner bodega.


HUF x Felt is now available at HUF Stores and online.

Did you like this? Share it:

HUF X POPEYE BURGER POP-UP // RECAP

This past weekend, HUF partnered with The Golden State  and Burgerlords on a burger pop-up to celebrate the launch of the HUF x Popeye collection.

The HUF x Popeye Golden State Burger
Burgerlords
Burgerlords Menu

The HUF x Popeye Trench

HUF.

The night ended at The Lodge Room in Highland Park with DJ sets by J. Rocc and friends.

The HUF x Popeye collection is now available in stores and online.

All photos by: Morgnar

Did you like this? Share it:

HUF X POPEYE // NOW AVAILABLE

This spring, HUF proudly partners with Popeye and friends on a knockout collaboration of apparel and accessories commemorating the comic strip’s 90th anniversary.

Putting the HUF spin on original illustrations, the capsule pays homage to the cartoon’s iconic cast of characters with cameos by the spinach-fueled ‘Sailor Man’ himself, his flirtatious and beloved girlfriend, Olive Oyl, and the notoriously hamburger-obsessed moocher, Wimpy.

The HUF x Popeye Collection is now available in stores and online at bit.ly/HUFxPopeye 

Did you like this? Share it:

HUF X ERIC HAZE // NYC MURAL

To coincide with HUF’s most recent NYC-inspired Spring 2019 collection, the apparel and footwear brand has teamed up with renowned graffiti-artist Eric Haze on a mural installation in the city.

On the side East Side Community High School’s building and adjacent to the ‘12th and A’ skate spot in the East Village, the 20 x 25 foot mural features Haze’s signature stars and arrows pattern with an added HUF twist. A longtime friend of the brand and OG New Yorker, Haze was the perfect artist for HUF to partner with to celebrate it’s first collection of the new year.

The hand-painted mural will be up for the entirely of 2019 and was done in partnership with Stoked, a non-profit organization that brings skateboarding to middle and high schools in New York, Chicago and Los Angeles.

HUF’s Spring 19 collection is set to release February 14that HUF’s Flagship stores, HUF online, and finer retailers worldwide.

 

Did you like this? Share it:

HUF X STARTER // NOW AVAILABLE

HUF X STARTER // NOW AVAILABLE

HUF X STARTER // NOW AVAILABLE

HUF partners with the heritage American sportswear label on a new collection celebrating 90s-era skate and street cultures. Adding the DBC touch to throwback Starter silhouettes, HUF x Starter fuses 90s nostalgia with contemporary innovation.

Featuring Young Dirty Bastard – son of legendary Wu-Tang Clan founding member Ol’ Dirty Bastard – as an homage to the legacy of 90s hip hop.

Shop the collection here.

HUF X STARTER // NOW AVAILABLE

HUF X STARTER // NOW AVAILABLE

HUF X STARTER // NOW AVAILABLE

HUF X STARTER // NOW AVAILABLE

HUF X STARTER // NOW AVAILABLE

HUF X STARTER // NOW AVAILABLE

HUF X STARTER // NOW AVAILABLE

HUF X STARTER // NOW AVAILABLE

Did you like this? Share it:

HUF X REAL SKATEBOARDS // NOW AVAILABLE

HUF and Real Skateboards

HUF and REAL Skateboards are proud to present ’25 Years of Falling Down’, a collaborative apparel collection celebrating Keith Hufnagel’s 25-year career of makes and slams as professional REAL team rider since 1993. Taking inspiration from 90s-era skate culture, the capsule reinterprets REAL’s iconic “Oval” and “Hydrant” logos across a range of outerwear, fleece, tees, hats, socks, and stickers. VHS cover art and freeze-frame visuals from REAL’s 1997 cult-classic Non Fiction video adorn long and short sleeve tees, while special-edition photo tees (shot by Gabe Morford) showcase Keith from memorable REAL ads over the years.

HUF and Real Skateboards

HUF and Real Skateboards

HUF and Real Skateboards

HUF and Real Skateboards

Shop the full collaborative apparel collection here.

Did you like this? Share it:

HUF X STORY X PEANUTS GLOBAL ARTIST COLLECTIVE

HUF x PEANUTS x STORY DECKS

Coming off the heels of the HUF x Peanuts drop and in conjunction with the New York concept store STORY and the Peanuts Global Artist Collective, HUF presents a series of limited-edition skate decks featuring artwork by Charles Schultz that has been reinterpreted by seven select Peanuts Collective artists.

The artists – AVAFFriendsWithYouKenny Scharf, André Saraiva, Nina Chanel AbneyRob Pruitt, and Tomokazu Matsuyama – offer their own creative take on Schultz’s iconic art and characters, giving each deck an original and contemporary twist on the Peanuts gang. 

 

 

AVAF works in a vast array of media, including painting, drawing, installations, video, sculpture, neons, wallpaper, decals, and often confronts gender, politics, and embedded cultural codes through pop imagery and neon colors. The duo brings a passionate collaborative spirit to every aspect of their work—from conceiving projects in tandem, to employing an extensive range of references and materials, to executing large-scale installations with expert, animated, diversely talented teams.

 

 

FriendsWithYou is the fine art collaborative of Samuel Borkson and Arturo Sandoval III, working collectively since 2002 with the sole purpose of spreading the positive message of Magic Luck, and Friendship™. Known for immersive installations and interactive artworks, FriendsWithYou invites viewers of their work to reconnect with and reinterpret their lives through communal experiences.

 

 

Kenny Scharf is an American painter and installation artist, born in 1958 and currently living and working in Los Angeles. He is associated with the Lowbrow movement, and best known for his visually dynamic work inspired by comic books and pop culture.

 

 

Graffiti was the first way André Saraiva made his mark on the world. He was born in Sweden, and grew up on the outskirts of Paris tagging his name on the neighborhood’s walls as an urgent declaration of his existence. His works have been shown in museums and contemporary art galleries around the world, with a monumental wall of tiles installed in Lisbon in 2016.

 

 

Combining representation and abstraction, Nina Chanel Abney’s paintings capture the frenetic pace of contemporary culture. Broaching subjects as diverse as race, celebrity, religion, politics, sex, and art history, her works eschew linear storytelling in lieu of disjointed narratives.

 

 

Rob Pruitt is an American post-conceptual artist born in 1964 in Washington, D.C. Working primarily in painting, installation, and sculpture, he does not have a single style or medium. He considers his work to be intensely personal and biographical. He is perhaps best known for his ongoing series of Pandas as well as Gradient Paintings.

 

Tomokazu Matsuyama was born in Japan in 1976 and currently lives and works in Brooklyn, NY. Matsuyama’s work responds to his own bi-cultural experience of growing up between Japan and America by bringing together aspects of both Eastern and Western aesthetic systems.

These limited decks are available now only at STORY, HUF Flagship stores and hufworldwide.com.

Did you like this? Share it:

HUF x CLEON PETERSON // CAPSULE COLLECTION & OPENING

Cleon Peterson

The HUF x Cleon Peterson ‘Blood & Soil’ capsule collection is now available at Over the Influence Gallery, in HUF flagship stores-HUF Los Angeles, HUF NYC, and HUF Japan, and online.

HUF x Cleon Peterson Blood & Soil hoodie
HUF x Cleon Peterson
HUF x Cleon Peterson Blood & Soil hoodie
HUF x Cleon Peterson
HUF x Cleon Peterson Blood & Soil hoodie
HUF x Cleon Peterson
HUF x Cleon Peterson Blood & Soil 2 long sleeve tee
HUF x Cleon Peterson
HUF x Cleon Peterson Blood & Soil long sleeve tee
HUF x Cleon Peterson
HUF x Cleon Peterson Blood & Soil tote
HUF x Cleon Peterson
HUF x Cleon Peterson Blood & Soil tie-dye tee

Check out Cleon Peterson’s Blood & Soil  at Over The Influence gallery in Los Angeles. You can see some of the artwork from the show below.

Cleon Peterson
Cleon Peterson’s ‘Let’s Start a War’ | Photo: Aaron Farley
Cleon Peterson
Cleon Peterson’s ‘Blood in the Streets’ | Photo: Aaron Farley
Cleon Peterson
Cleon Peterson’s Money & Power | Photo: Aaron Farley
Did you like this? Share it:

HUF X CLEON PETERSON // ARTIST INTERVIEW

This Summer 2018, HUF proudly partners with Cleon Peterson on an exclusive capsule collection featuring Cleon’s original artwork.

While his work speaks volumes, we wanted to know more about how he got to where he is today and what inspires him to push past boundaries and continue to challenge himself and others with his confronting and thought provoking artwork.

Check out the interview below.


Q: Your work is known for it’s provocative and graceful portrayal of the human struggle, was there a particular event or period in your life that helped shape your work into what it is today?

 CP: The starting point of my deep existential crisis was being born into a crazy family where there was tension and fighting every day. Then I moved into drug addiction which exposed me to how dark it can really get when you’re driven by desperation and hanging out with a crowd that is in that same state. Spend ten years in that place, confronted with always being sick, never having enough money and dealing with the law and you know what it’s like to be powerless and marginalized in society. Those experiences turned me into a Hobbesian cynic but also gave me empathy towards people who are in those powerless positions. So today I paint those struggles as for some reason it kind of defuses that darkness that I carry around and makes me feel like I’m not crazy nor denying a very real part of the world we live in.

 

Cleon Peterson | Photo: Jonathan Furlong

Q: How important do you think art and the opportunity to create art – is to digesting and surviving a time that is often difficult to navigate and process for so many?

CP: For me art is all important because it’s the voice that I have but it’s really everyone’s time to speak up so that we don’t become complicit in this divisive and destructive new political climate. I fear that we’re slipping into some new form of fascism, and that corruption and lawlessness are becoming normalized. We have historical examples of how autocratic rulers come into power and how artists have spoken up to them. Philip Guston made a series of drawings of Nixon but they weren’t seen by the public until well after Nixon resigned, which was a shame. At the same time, you have artists like John Heartfield who spoke up against the Nazis at great personal risk. I was inspired to make this body of work at this moment, because I don’t want to feel powerless in this time of crises and I see it as my responsibility to take action and use my platform to speak truth to power. Art is a powerful tool for criticism especially at a time when “truth” is being turned on it’s head by those in power.

Q: Of all of your past and current work, is there a piece  in particular that stands out in your mind as being more confronting or controversial? Did this piece receive more attention/opinion vs. other work?

CP: The piece I was most in doubt about for this show was the “Absolute Power” piece. I don’t want to seem reactionary like some snowflake that’s been set off by right wing trolls. But I wanted to address two important subjects in the show, one, the culture wars and two, the relationship of our current autocratic leader to past leaders in history. So regarding the culture wars the painting shows how divided we are as a people and the way rhetoric in our world has pushed us to nuclear extremes. On the historical side, the painting draws a comparison to Mussolini his rise to absolute power and his ultimate rejection. The title ‘Absolute Power’  comes from the British historian Lord Acton’s quote ‘Power tends to corrupt; absolute power corrupts absolutely’.

Absolute Power, Cleon Peterson | Photo: Aaron Farley

Q: If you could offer young artists/creatives words of advice – what would you tell them?

CP: Trust your impulses and try to reject self-doubt.

Q: Are there any musicians/artists you’re into right now?

CP: John Cale, Portugal the Man, Leonard Cohen, Mark Lanegan. Love these guys.

Q: Do you have a favorite quote or passage from Vonnegut?

CP: Well I’ve always loved the quote “So it goes” from his book Slaughterhouse-Five, because it affirms that we’re not in control of the world around us. Which is good in some situations because it is good to know your size in relationship to events and the world around you. The problem with that though is that there are times when we need to make a stand. So I also like what he said once to Playboy Magazine — “My motives are political. I agree with Stalin and Hitler and Mussolini that the writer should serve his society. Mainly, I think they should be – and biologically have to be – agents of change.”

 

Cleon Peterson | Photo: Jonathan Furlong

 Q: Is there a place that you always return to when you need perspective?

CP: Yeah, I have a family and a small group of friends who aren’t artists that I have coffee with every day. Those things ground me and make me happy.

Q: The imagery found throughout this capsule is haunting and thought provoking – what inspired the artwork found throughout the HUF x Cleon Peterson capsule?

CP: Every day we’re dealing with culture wars, divisive politics, constant demonization and attacks on people from a nationalist agenda that intend to get rid of our marginalized people. Trump and his cronies want to make the country a pure whiteAmerica for only the people they believe belong here. This is exactly the same idea expressed in the “Blood and Soil” slogan the Nazi’s used to spread fear and rise to power in the 1920s. Itis important to point this out in a direct way because I think people are denying that what we see and hear in our politics everyday has a relationship to this dark history and in a real way threatens our future.

 

The HUF x Cleon Peterson capsule collection is now available in HUF flagship stores (HUF Los Angeles, HUF NYC, HUF Japan) and online.

 

Cleon Peterson at the opening of his most recent exhibition ‘Blood & Soil’ June 7th, 2018 | Photo: Jonathan Furlong

You can see Cleon Peterson’s ‘Blood & Soil’ at Over the Influence Gallery in Los Angeles, through August 5th.

 

Interview by: Katherine Emrick 

Did you like this? Share it: