HUF WOMENS SPRING COLLECTION PREVIEW

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Translating quintessential HUF pieces into female-forward silhouettes, the Spring 21 Women’s Collection incorporates technical trims, psychedelic rave era motifs, color-blocking, and throwback patterns across cropped and oversized fits.

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HUF x HAZE ‘KEITH FOREVER’ MURAL

1st Ave & 2nd St, New York, NY

“I saw Keith go from that radical kid to that responsible but still ‘fuck the world’ grown-up who had created a platform that can and will continue to live long beyond his and I lifetimes.” – Eric Haze

THE PROCESS

THE PRODUCT

Special thanks to Eric Haze and Colossal Media

KEITH FOREVER

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HUF x HAZE COLLECTION PREVIEW

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Photos by Asato Iida

HUF homie and OG New York artist Eric Haze made his debut on the streets of NYC writing the name ‘HAZE’ in the early 70’s, quickly gaining notoriety for his trademark letterforms and unique handstyle. The capsule features all the flavors of HAZE that paved the way for him to open his own design studio in 1986, becoming one of the first graffiti artists to authentically capture street and hip-hop culture through graphic design.

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HUF SPRING 21 COLLECTION PREVIEW

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PHOTOS BY DUSTIN AKSLAND

Spring takes it back to the early 2000s. Compact discs, stickerbombed whips and baggy fits. The OG-Internet days with the lofi-digi vibes. The Spring collection takes the-year-2000 aesthetics and applies it to a new range of classic HUF silhouettes. 

Delivery 1 of the Spring 21 Collection releases Thursday, February 11th at 9am pst at HUF flagship stores and at www.hufworldwide.com.

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CALEB FOR HUF

https://www.youtube.com/watch?v=2aya9Y1QA4Q&feature=youtu.be

Originally from and currently living in Richmond, VA, we met Caleb McNeely on an extended stay in LA. We ended up giving him a job at the HUF LA store, but gave him the boot shortly after, and told him he should be skating instead. A couple years later, and a few trips around the country, we’re here. Caleb For HUF.

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SKIDROKYO CITY PACK

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Photos by Nick Green

From a small street between Skid Row and Little Tokyo in DTLA, where we call home. The Skidrokyo Pack highlights the street life around the HUF HQ hood – sanitation trucks, Skid Row signage, hot dog vendors, and getting high… on rent.

The collection releases Thursday, 1.28.21 on hufworldwide.com and at HUF LA.

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YEAR OF THE OX COLLECTION PREVIEW

Following up on 2020’s Year Of The Rat and continuing to pay homage to Chinese New Year, HUF kicks off 2021 with the Year Of The Ox capsule. Pulling inspiration from Eastern tales and short poems of Zen enlightenment, the Ox is one of the earliest symbols for meditation and enlightenment. With a fortune of a “better year on the horizon”, the Year Of The Ox capsule is fueled by a mission to return to society to with wisdom and compassion. 

The range consists of fleece, t-shirts and a sock – featuring dreamy watercolor and picturesque hand drawings. Collection will be available in-store and online January 14th, 2021.

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HUF x PLAYBOY LOOKBOOK

Everything you need on your pursuit of pleasure. The HUF x Playboy collection celebrates the Playboy legacy and taboo-breaking ethos across a range of jackets, fleece, wovens and tees, including a limited Varsity Jacket and Locket Necklace that is exclusively available at HUF stores and HUF online.

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