HUF X Day N Night Fest joined forces and brought the entire dirtbag crew to Anaheim for a three day music festival centered around some of the biggest names in hip-hop. Crowds piled in for what would be an energy packed weekend featuring sets by hard hitting favorites Kendrick Lamar, Travis Scott, YG, Lil Uzi Vert, Post Malone, and Chance The Rapper – among others.
Gathering around the HUF wall installation – endless festival goers snapped photos around HUF ambassador Remio’s bold artwork.
HUF’s presence among the masses was known thanks to HUF hype men Josh and Henry from HUF LA. All exclusive Day N Night merch available at the HUF pop up booth was sold out by the end of the first day. With a Megaphone in one hand and free PlantLife socks in the other, the HUF crew tamed the crowds handing out over 3,000 pairs of socks during the course of the weekend.
Melodic sets by Khalid, SZA, & Russ offered breaks throughout the day while SZA wore the Type 1 Twill Jacket in Light Blue during the beginning of her performance. MadeinTYO was spotted at the main stage donning a self made tank version of our L/S ASA Tee.
The HUF gifting suite was tucked away backstage catering specifically to performing artists and their crew. HUF signature green bags were filled with pieces from current collections/collaborations including: Fall 17′, Ambush Pack, HUF X United Arrows & Sons, and PlantLife Premium.
Offering hot towel service, straight razor shaves, and the classic fade/line up – Sergio from The Lodge Barber Co, stayed busy and had everyone walking away with a fresh cut. Black and white was the theme and the leather sofas that rounded out the suite, were finished with our Burgundy velveteen Wild Cock pillows; making the space extra lush.
As the day faded into night, the energy at the booth and on stage turned up a few notches. Crowds grew and gathered closer together as the headliners got ready to go on. The vibe at the HUF suite got loose and the couches filled with people looking for a place to chill.
The Sunday wind down put the entire weekend into perspective. The HUF team jumped into Day N Night feet first and we came out with memories, a few new names on our playlists, and a headache.