Following up on 2020’s Year Of The Rat and continuing to pay homage to Chinese New Year, HUF kicks off 2021 with the Year Of The Ox capsule. Pulling inspiration from Eastern tales and short poems of Zen enlightenment, the Ox is one of the earliest symbols for meditation and enlightenment. With a fortune of a “better year on the horizon”, the Year Of The Ox capsule is fueled by a mission to return to society to with wisdom and compassion.
The range consists of fleece, t-shirts and a sock – featuring dreamy watercolor and picturesque hand drawings. Collection will be available in-store and online January 14th, 2021.
We are absolutely heartbroken to deliver the news that HUF founder Keith Hufnagel has passed away. Keith battled brain cancer for the past 2.5 years. And though he beat the odds and fought back much longer than his diagnosis permitted, he ultimately and unfortunately lost the fight.
Keith was not only the ‘HUF’nagel in HUF. He was the heart and soul of this brand. He built and brought together a community of people like no one else could.
Keith paved the way for all of us – as a respected professional skateboarder, shop owner, brand founder, footwear and apparel designer, creative director, and industry leader. He showed us how to do it, and how do it right.
Keith loved skateboarding and the culture around it. He did things his way and did them for the right reasons. He inspired so many of us across the globe.
But above anything else, Keith loved and supported the people around him. He would do anything for his friends, family and children. He passionately wanted to see others succeed. And we all loved him for it.
Keith’s legacy will continue to live on at HUF. Today, tomorrow and forever.
This spring, HUF proudly partners with Popeye and friends on a knockout collaboration of apparel and accessories commemorating the comic strip’s 90th anniversary.
Putting the HUF spin on original illustrations, the capsule pays homage to the cartoon’s iconic cast of characters with cameos by the spinach-fueled ‘Sailor Man’ himself, his flirtatious and beloved girlfriend, Olive Oyl, and the notoriously hamburger-obsessed moocher, Wimpy.
HUF partners with the heritage American sportswear label on a new collection celebrating 90s-era skate and street cultures. Adding the DBC touch to throwback Starter silhouettes, HUF x Starter fuses 90s nostalgia with contemporary innovation.
HUF and REAL Skateboards are proud to present ’25 Years of Falling Down’, a collaborative apparel collection celebrating Keith Hufnagel’s enduring career of makes and bails as professional REAL team rider since 1993.
In honor of the release, HUF will host a photo show chronicling Keith’s 25-years with REAL at 1700 Naud Gallery in Los Angeles on November 1st.