This spring, HUF proudly partners with Popeye and friends on a knockout collaboration of apparel and accessories commemorating the comic strip’s 90th anniversary.
Putting the HUF spin on original illustrations, the capsule pays homage to the cartoon’s iconic cast of characters with cameos by the spinach-fueled ‘Sailor Man’ himself, his flirtatious and beloved girlfriend, Olive Oyl, and the notoriously hamburger-obsessed moocher, Wimpy.
HUF partners with the heritage American sportswear label on a new collection celebrating 90s-era skate and street cultures. Adding the DBC touch to throwback Starter silhouettes, HUF x Starter fuses 90s nostalgia with contemporary innovation.
HUF and REAL Skateboards are proud to present ’25 Years of Falling Down’, a collaborative apparel collection celebrating Keith Hufnagel’s enduring career of makes and bails as professional REAL team rider since 1993.
In honor of the release, HUF will host a photo show chronicling Keith’s 25-years with REAL at 1700 Naud Gallery in Los Angeles on November 1st.
For The Holiday 2018 Collection, HUF ventures back to the city of San Francisco—home to the original HUF boutique in SF’s Tenderloin District—as homage to the brand’s Bay Area roots. From the less traveled back allies of Mission District and Chinatown to the world famous Golden Gate Bridge, HUF rolls through the SF streets to showcase its latest winter wear.
Legends Never Die | With its continued support of Harold Hunter’s legacy and the foundation it inspired, HUF once again joins forces with the Harold Hunter Foundation to produce a capsule featuring iconic Harold portraits, alongside the faces of NYC skateboarders the HHF has helped cultivate.
A portion of the proceeds will be donated to the foundation to benefit at-risk inner city youth.
The complete HUF x HHF capsule is now available in stores & online here.
In celebration of Dylan’s 30th birthday and the release of the 3rd edition of the Dylan Driver shoe, HUF opened the doors at HUF Los Angeles & HUF NYC to celebrate the life, legacy, and memory of Dylan Rieder.
HUF presents the Summer 18 Collection, an exploration into the pioneering spirit of road trip-tradition through forgotten locales along the great American highway. It’s a psychedelic escape from disillusion. Hop on and tune in.
A nod to the charm of historic Hollywood hotels and social lounges, the capsule features resort-inspired designs across a nostalgic pink and mint-green palette. The collection’s 420 Al Fresco graphic sets the scene, reimagining a lagoon-like hideaway offering cocktails and cannabis amidst the “exotic fragrance of semi-tropical flowers.” Prized buds adorn the Strains tee and Tropical Plants hoodie, while a custom Foliage-print permeates s/s woven shirts and box logo tees. Rounding out the assortment are striped knits and Poolside washed tees.
HUF celebrates the DBC spirit of the most contrarian-of-cats with an exclusive HUF x Felix The Cat collaboration that reinterprets the trickster throughout a range of quintessential HUF graphics and garments. Combining classic 50s Americana with HUF’s street culture roots, the HUF x Felix the Cat collection embodies the distinctive jest, happy-go-lucky cool, and nostalgic charm that has had Felix captivating audiences for nearly a century. In characteristic nonchalance, Felix jaunts across s/s & l/s tees, fleece, hats, and a vintage-inspired button-up shirt. Premium highlights of the capsule include a jacquard knit sweater, embroidered denim coaches jacket, satin varsity jacket featuring chenille fabric patches, and custom slide sandals.