This spring, HUF proudly partners with Popeye and friends on a knockout collaboration of apparel and accessories commemorating the comic strip’s 90th anniversary.
Putting the HUF spin on original illustrations, the capsule pays homage to the cartoon’s iconic cast of characters with cameos by the spinach-fueled ‘Sailor Man’ himself, his flirtatious and beloved girlfriend, Olive Oyl, and the notoriously hamburger-obsessed moocher, Wimpy.
HUF and REAL Skateboards are proud to present ’25 Years of Falling Down’, a collaborative apparel collection celebrating Keith Hufnagel’s 25-year career of makes and slams as professional REAL team rider since 1993. Taking inspiration from 90s-era skate culture, the capsule reinterprets REAL’s iconic “Oval” and “Hydrant” logos across a range of outerwear, fleece, tees, hats, socks, and stickers. VHS cover art and freeze-frame visuals from REAL’s 1997 cult-classic Non Fiction video adorn long and short sleeve tees, while special-edition photo tees (shot by Gabe Morford) showcase Keith from memorable REAL ads over the years.
Shop the full collaborative apparel collection here.
In celebration of Dylan’s 30th birthday and the release of the 3rd edition of the Dylan Driver shoe, HUF opened the doors at HUF Los Angeles & HUF NYC to celebrate the life, legacy, and memory of Dylan Rieder.
HUF presents the Summer 18 Collection, an exploration into the pioneering spirit of road trip-tradition through forgotten locales along the great American highway. It’s a psychedelic escape from disillusion. Hop on and tune in.
A nod to the charm of historic Hollywood hotels and social lounges, the capsule features resort-inspired designs across a nostalgic pink and mint-green palette. The collection’s 420 Al Fresco graphic sets the scene, reimagining a lagoon-like hideaway offering cocktails and cannabis amidst the “exotic fragrance of semi-tropical flowers.” Prized buds adorn the Strains tee and Tropical Plants hoodie, while a custom Foliage-print permeates s/s woven shirts and box logo tees. Rounding out the assortment are striped knits and Poolside washed tees.
HUF celebrates the DBC spirit of the most contrarian-of-cats with an exclusive HUF x Felix The Cat collaboration that reinterprets the trickster throughout a range of quintessential HUF graphics and garments. Combining classic 50s Americana with HUF’s street culture roots, the HUF x Felix the Cat collection embodies the distinctive jest, happy-go-lucky cool, and nostalgic charm that has had Felix captivating audiences for nearly a century. In characteristic nonchalance, Felix jaunts across s/s & l/s tees, fleece, hats, and a vintage-inspired button-up shirt. Premium highlights of the capsule include a jacquard knit sweater, embroidered denim coaches jacket, satin varsity jacket featuring chenille fabric patches, and custom slide sandals.
Yoon is a Korean artist currently based in New York City. Known for his vibrant line-and-dot paintings depicting contemporary cityscapes, Yoon’s work synthesizes his traditional Korean roots with an upbringing in skateboarding and street-culture.
HUF proudly partners with Yoon on an exclusive collection. A friend of the brand by way of HUF ambassador, Haroshi, Yoon celebrates HUF’s origins through original artwork inspired by historic NYC skate spots frequented by Keith Hufnagel. This collection is exclusive to HUF Flagship stores & hufworldwide.com.
HUF recently took a skate trip to Boston to stack some clips for an upcoming video project. Here’s a quick glimpse at Austyn, Brad, Tyler, Jake and Rizzo while on the road in Beantown. Photos by Ryan Allan.