HUF X POPEYE // NOW AVAILABLE

This spring, HUF proudly partners with Popeye and friends on a knockout collaboration of apparel and accessories commemorating the comic strip’s 90th anniversary.

Putting the HUF spin on original illustrations, the capsule pays homage to the cartoon’s iconic cast of characters with cameos by the spinach-fueled ‘Sailor Man’ himself, his flirtatious and beloved girlfriend, Olive Oyl, and the notoriously hamburger-obsessed moocher, Wimpy.

The HUF x Popeye Collection is now available in stores and online at bit.ly/HUFxPopeye 

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HUF X REAL SKATEBOARDS // NOW AVAILABLE

HUF and Real Skateboards

HUF and REAL Skateboards are proud to present ’25 Years of Falling Down’, a collaborative apparel collection celebrating Keith Hufnagel’s 25-year career of makes and slams as professional REAL team rider since 1993. Taking inspiration from 90s-era skate culture, the capsule reinterprets REAL’s iconic “Oval” and “Hydrant” logos across a range of outerwear, fleece, tees, hats, socks, and stickers. VHS cover art and freeze-frame visuals from REAL’s 1997 cult-classic Non Fiction video adorn long and short sleeve tees, while special-edition photo tees (shot by Gabe Morford) showcase Keith from memorable REAL ads over the years.

HUF and Real Skateboards

HUF and Real Skateboards

HUF and Real Skateboards

HUF and Real Skateboards

Shop the full collaborative apparel collection here.

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DYLAN FOREVER FOR HUF | ART SHOW

HUFDylanartshowNYC

In celebration of Dylan’s 30th birthday and the release of the 3rd edition of the Dylan Driver shoe, HUF opened the doors at HUF Los Angeles & HUF NYC to celebrate the life, legacy, and memory of Dylan Rieder.

 

HUF NYC held a Dylan photo show with photography by Paul M. Roura.  HUF Los Angeles held an art and photo show with Dylan-inspired artwork curated by HUF and created by fans from all over the world. Dylan photography by Jonathan Mehring, Oliver Barton, Mark Oblow, Chris Ortiz, John Bradford, and Ryan Allan hung alongside the painted, drawn, and printed artwork that was carefully selected for this special night.

HUF NYC

HUFDylanartshowNYC
Photo: Peter Pabon
HUFDylanartshowNYC
Photo: Peter Pabon
HUFDylanartshowNYC
Anthony Correa, R.B. Umali, Blair Alley, Yoon Hyup | Photo: Peter Pabon
HUFDylanartshowNYCWilliamStrobeck
William Strobeck | Photo: Peter Pabon
HUFDylanartshowNYCWilliamStrobeck
Photo: Peter Pabon

HUF Los Angeles

HUFDylanartshowLA
Photo: Dakota Mullins
HUFDylanartshowLA
Photo: Dakota Mullins
HUFDylanartshowLA
Photo: Dakota Mullins
HUF LA Art show
Mike Fitzgerald & Keith Hufnagel | Photo: Dakota Mullins
DylanartshowLA
Jared Bowman, a contributing artist | Photo: Dakota Mullins
DylanartshowLA
Dylan’s mom (Dana Ortiz) & sister (Makenna Rieder) | Photo: Dakota Mullins
Dan
Dan Plunkett, David Clark, Natalie Plunkett | Photo: Dakota Mullins

HUF would like to extend a special thanks to the following artists for contributing to this special project: Todd Francis, Paul KobringerEduardo Torres, Andres Gallardo, Revel Tarigan, Brian Gibbs, Donald AndersonRio Kaneki, Andres Vandepitte, Andrew Bowman, Tom Dick, Dash O’Brien, Pat Sison, Yuri Ramos, Kolby Newton, Jared Bowman, Andrew Lau, Adrian Contreras, and to Old Blue Last BeerPabst Blue Ribbon for providing the drinks.

 

Written by: Katherine Emrick

 

 

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HUF X 420 COLLECTION

HUF X 420 COLLECTION

HUF X 420 COLLECTION

A nod to the charm of historic Hollywood hotels and social lounges, the capsule features resort-inspired designs across a nostalgic pink and mint-green palette. The collection’s 420 Al Fresco graphic sets the scene, reimagining a lagoon-like hideaway offering cocktails and cannabis amidst the “exotic fragrance of semi-tropical flowers.” Prized buds adorn the Strains tee and Tropical Plants hoodie, while a custom Foliage-print permeates s/s woven shirts and box logo tees. Rounding out the assortment are striped knits and Poolside washed tees.

HUF X 420 COLLECTION

HUF X 420 COLLECTION

Collection available here.

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HUF X FELIX THE CAT

HUF x Felix The Cat

HUF x Felix The Cat

HUF celebrates the DBC spirit of the most contrarian-of-cats with an exclusive HUF x Felix The Cat collaboration that reinterprets the trickster throughout a range of quintessential HUF graphics and garments. Combining classic 50s Americana with HUF’s street culture roots, the HUF x Felix the Cat collection embodies the distinctive jest, happy-go-lucky cool, and nostalgic charm that has had Felix captivating audiences for nearly a century. In characteristic nonchalance, Felix jaunts across s/s & l/s tees, fleece, hats, and a vintage-inspired button-up shirt. Premium highlights of the capsule include a jacquard knit sweater, embroidered denim coaches jacket, satin varsity jacket featuring chenille fabric patches, and custom slide sandals.
HUF x Felix The Cat

HUF x Felix The Cat

 

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HUF x YOON HYUP

HUF x Yoon Hyup

HUF x Yoon Hyup

Yoon is a Korean artist currently based in New York City. Known for his vibrant line-and-dot paintings depicting contemporary cityscapes, Yoon’s work synthesizes his traditional Korean roots with an upbringing in skateboarding and street-culture.

HUF proudly partners with Yoon on an exclusive collection. A friend of the brand by way of HUF ambassador, Haroshi, Yoon celebrates HUF’s origins through original artwork inspired by historic NYC skate spots frequented by Keith Hufnagel. This collection is exclusive to HUF Flagship stores & hufworldwide.com.

HUF x Yoon Hyup

HUF x Yoon Hyup

 

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HUF BOSTON SKATE TRIP ’17 | PHOTO RECAP

HUF recently took a skate trip to Boston to stack some clips for an upcoming video project. Here’s a quick glimpse at Austyn, Brad, Tyler, Jake and Rizzo while on the road in Beantown. Photos by Ryan Allan.

Austyn

Austyn | Switch Backside Flip
Brad | Kickflip
Brad | Ollie up and over.
Brad and Tyler
Dirtbag Crew
Gottwig making a mobile appearance

Jake | 50-50 to Crooked Grind.
Jake | Backside Flip.
Jake | Backside 50-50
Jake | Selfie

Brad | Boston 17′

Rizzo
Tyler | Backside Smith

Tyler | Switch Crooks

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